> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tixfix.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# How promoters work

> Understand tracking links, commission, allocation, and the promoter dashboard

A **promoter** sells tickets on your behalf and earns commission on what they sell. The Promoters page describes itself plainly: *Recruit, track, and reward promoters who sell tickets for your events.*

Promoters are invited per event. They accept the deal by email, sell against an allocation you set, and you settle their commission afterwards.

***

## The lifecycle

<Steps>
  <Step title="You invite a promoter to a specific event">
    Name, email, and the event. See [Assign a promoter](/promoters/assign-a-promoter).
  </Step>

  <Step title="You set the deal">
    How much they earn per sale, and how many tickets they're allowed to sell. See [Commission and allocation](/promoters/commission-and-allocation).
  </Step>

  <Step title="They accept by email">
    TixFix emails the invite — *We'll send them an invite to accept this deal on TixFix.*
  </Step>

  <Step title="They sell">
    Sales attributed to them count against their allocation and accrue commission.
  </Step>

  <Step title="You track and pay">
    Watch the roster during the campaign, settle commission afterwards. See [Track promoter performance](/promoters/track-performance) and [Promoter payouts](/promoters/promoter-payouts).
  </Step>
</Steps>

***

## The Promoters dashboard

Open `Promoters` from the left sidebar. Two tabs sit at the top — `Overview` and `Payouts` — and a `Showing for:` filter lets you narrow everything to a single event or leave it on `All events`.

### The three summary cards

| Card                      | What it counts                                                    |
| ------------------------- | ----------------------------------------------------------------- |
| **Tickets via promoters** | Tickets sold by promoters, shown as a figure `of N allocated`.    |
| **Gross revenue**         | Revenue those sales generated, labelled `Pre-fees`.               |
| **Commission owed**       | What you currently owe your promoters, labelled `Pending payout`. |

<Note>
  **Gross revenue** here is before TixFix and Stripe fees, so it will not match the **Net Sales** figure on your dashboard. See [Service and processing fees](/payments/fees).
</Note>

### The promoter roster

Below the cards, the **Promoter Roster** table lists everyone working your events:

| Column       | Shows                                        |
| ------------ | -------------------------------------------- |
| `PROMOTER`   | Their name.                                  |
| `SOLD / CAP` | Tickets sold against their allocation.       |
| `SELL-THRU`  | The share of their allocation actually sold. |
| `COMMISSION` | What they have earned.                       |
| `STATUS`     | Where they are in the lifecycle.             |
| `ACTIONS`    | Controls for that promoter.                  |

***

## When promoters make sense

Promoters work best when the person genuinely has an audience you don't — a DJ with a following, a community organizer, a student rep. The allocation cap is what keeps the arrangement safe: you decide up front how much of the room you're willing to pay commission on.

For a single broad discount to everyone, a [promo code](/events/promo-codes) is simpler.