> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tixfix.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Sales reports

> Read per-event sales, tickets sold against capacity, and revenue by ticket category

Reporting answers the money questions: how many tickets sold, how much they brought in, and which tier is carrying the event.

***

## Open a report

<Steps>
  <Step title="Go to Reporting">
    Click `Reporting` in the left sidebar.
  </Step>

  <Step title="Choose Upcoming or Past">
    The toggle above the list splits events by whether they've happened yet. Use `Search Events` to find one by name.
  </Step>

  <Step title="Open the event">
    The event's report expands with its headline figures and a per-category breakdown.
  </Step>
</Steps>

***

## What the report shows

Each event report gives you the cover image, name, city, date, and start time, then:

| Figure          | Meaning                                                                        |
| --------------- | ------------------------------------------------------------------------------ |
| **Ticket Sold** | Tickets sold against total capacity, for example `1/150`, with a progress bar. |
| **Gross**       | Total revenue for the event.                                                   |

Below that, a table breaks the event down by tier:

| Column        | Shows                           |
| ------------- | ------------------------------- |
| `Ticket Type` | The ticket category name.       |
| `Sold`        | How many of that category sold. |
| `Count`       | The quantity made available.    |
| `Revenue`     | What that category earned.      |

`Sales Detail` opens the fuller view — see [Sales detail and exports](/reporting/exports).

***

## Reading it well

**Compare Sold against Count per category, not just overall.** An event at 60% capacity might be a sold-out `VIP` tier and a quiet `General` tier — two very different problems. One says raise VIP allocation next time; the other says your general pricing or promotion isn't landing.

**Check which tier earns.** A small premium tier often out-earns a large cheap one. That's an argument for more premium inventory, not more discounting.

**Watch the curve, not the number.** Sales that flatten two weeks out need intervention — a [promo code](/events/promo-codes), an email to a [past-event audience](/communication/recipients-and-variables), or another [promoter](/promoters/overview).

***

## Gross, net, and pre-fees

Three revenue figures appear across TixFix and they don't match. That's expected:

| Where     | Figure                       | Includes fees?                               |
| --------- | ---------------------------- | -------------------------------------------- |
| Reporting | **Gross**                    | Before fees.                                 |
| Dashboard | **Net Sales**                | After fees.                                  |
| Promoters | **Gross revenue** `Pre-fees` | Before fees, promoter-attributed sales only. |

Reconcile against your bank using what Stripe actually settles. See [Payouts](/payments/payouts) and [Service and processing fees](/payments/fees).

<Note>
  Reporting counts sales. It doesn't count attendance — for that, use **Tickets Scanned** on your dashboard, which tracks people actually through the door. The gap between sold and scanned is your no-show rate.
</Note>

***

## Related

* [Sales detail and exports](/reporting/exports) — the detailed view.
* [Guest list](/attendees/guest-list) — the individual people behind these numbers.
* [Track promoter performance](/promoters/track-performance) — the promoter-attributed slice.