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Two things decide whether an email works: reaching the right people, and reading as though it were written for them. The Select Recipients block handles the first; merge variables handle the second.

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Choose your recipients

Three options sit at the top of the compose screen:

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Current event

The default, and the right choice for anything operational — reminders, schedule changes, door information. Because you can target by ticket type, you can send to one tier only. VIP arrival instructions go to VIP holders without confusing general admission.

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Past event

The tool for filling your next show. Everyone who came to the last one is your warmest audience — announce the new date to them before you announce it publicly.
Pair this with a promo code to give returning attendees a reason to book early.

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Upload CSV

For a list that doesn’t exist in TixFix — a mailing list, a partner’s audience, a corporate roster.
Only email people who agreed to hear from you. Uploading a purchased or scraped list damages your sending reputation and, depending on where your recipients are, may be illegal.

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Personalize with variables

Two merge variables are available in both the subject and the body, as clickable chips above each field: Click the chip to insert the variable at your cursor rather than typing it, which avoids typos — a misspelled variable sends literally, and every recipient sees the raw text instead of their name. A subject line like this:
{{name}}, your tickets for {{eventName}} are ready
arrives as:
Priya, your tickets for Summer Rooftop Social are ready
Send yourself a test first where you can. Nothing undermines an announcement quite like Hi {{name}}, at the top of it.

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Replies

Every email is sent on behalf of your organizer via TixFix, and replies go to the organizer email address from your profile — not to TixFix. Make sure it’s an address someone actually reads. See Set up your organizer profile.

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Sending

Once recipients and content are set, continue in Email your attendees.