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A promo code gives attendees a discount when they enter it at checkout. Promo codes are configured on the second step of the event wizard — the screen headed Almost There!, which is subtitled Create your ticket type and promo code.

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Where to find it

1

Open the event's ticket step

From Events, open the event’s ⋯ menu and choose Edit, then click Update and Continue to reach the Almost There! screen.
2

Set up your code alongside your ticket categories

Promo codes live on the same screen as the ticket category table, so you can see which tiers a code will apply to as you create it.
Add Promotional Code dialog with fields for promotional code name, code, number of use, percent discount, a require-minimum-ticket-quantity checkbox for group discounts, and start and end date and time

The Add Promotional Code dialog, with every field a code can carry

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Create a promo code

1

Scroll to Promo codes

It sits directly beneath the ticket category table on the Almost There! step.
2

Click Create promo code

A new code opens for editing.
3

Name the code and set the discount

The listing shows the code name with its discount in brackets — for example 100OFF (100%) — and the code attendees type at checkout beneath it.
4

Fill in the code details

The Add Promotional Code dialog asks for:The listing then shows the name with its discount in brackets — for example 100OFF (100%) — with the code itself beneath.
5

Decide whether it is a group discount

Require a minimum ticket quantity (group discount) turns the code into one that only applies once a buyer reaches a certain number of tickets. Use it to reward larger bookings rather than discounting single sales.
6

Set how many times it can be used

Number of Use caps total redemptions across all attendees.
7

Set the window

Give the code a start and end date and time. Outside that window it stops working.

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The promo code table

A pencil icon edits a code and a trash icon deletes it.

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Good practice

  • Keep codes short and unambiguous. Avoid characters that look alike, such as 0 and O.
  • Scope the code. Where a code can be limited to specific ticket categories, limit it — an unscoped code applied to a VIP tier can cost more than the promotion is worth.
  • Watch the sales window. A code is only useful while the ticket category it applies to is on sale. See Ticket types and pricing.
  • Track the impact in your sales report after the promotion runs.

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Sharing a code

Promo codes are usually distributed the same way you distribute the event:
  • In an email to a past-event audience — see Email your attendees.
  • Through a promoter running a specific campaign — see How promoters work.
  • On your own social channels, alongside the event link.