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A ticket category is a type of ticket within your event — General, VIP, Early Bird. Each has its own quantity, price, and sales window, so you can open early-bird pricing weeks ahead and close it before general sale ends. Ticket categories are set on the second step of the event wizard, the screen headed Almost There!

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Free or paid

At the top of the step, choose one:
  • Paid Event — categories have prices and checkout runs through Stripe.
  • Free Event — categories are still created and still have quantities, but every price is $0.
Paid events require a connected Stripe account before tickets can be sold. See Connect Stripe.
You can switch between free and paid while the event is still a draft.

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Add a ticket category

1

Open the Almost There! step

Create a new event and click Create and Continue, or edit an existing event and click Update and Continue.
2

Choose Paid Event or Free Event

Select the radio button that matches your event.
3

Click Add New Ticket Category

The button sits directly below the ticket category table.
4

Name the category

Give it a short name such as General or VIP, plus a description like General admission that explains what the holder gets.
5

Set the quantity

Number of Tickets caps how many can be sold in this category. The sum across your categories is your event capacity.
6

Set the price

Enter the price per ticket. On a free event this stays at $0.
7

Set the sales window

Give the category a start and an end date and time. The category is only purchasable inside that window.
8

Save the category

It appears in the ticket category table with its name, quantity, price, and dates.
Repeat for each tier you need.

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The ticket category table

Every category you have created is listed with four columns: Two icons sit at the end of each row: a trash icon to delete the category and a pencil icon to edit it.

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Sales windows

Categories in one event can have completely different windows. A common pattern:
  • Early Bird — opens now, closes three weeks before the event.
  • General — opens three weeks before, closes at doors.
  • VIP — opens now, closes the afternoon of the event.
An attendee visiting between windows sees only the categories currently on sale.

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Editing after publishing

You can add, edit, and remove ticket categories after an event is live.
Reducing a category’s quantity below the number already sold, or deleting a category that has sold tickets, affects existing orders. Check your sales report before changing a category that has activity.

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How fees appear

You choose per event whether to absorb these fees or pass them to attendees at checkout. Full detail, including a worked example: Service and processing fees.