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Reporting answers the money questions: how many tickets sold, how much they brought in, and which tier is carrying the event. It’s worth checking on a rhythm, not just at the end. A weekly look while sales are open tells you whether to intervene; a final look after the event tells you what to change next time. Both uses start from the same screen.

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Open a report

1

Go to Reporting

Click Reporting in the left sidebar.
2

Choose Upcoming or Past

The toggle above the list splits events by whether they’ve happened yet. Use Search Events to find one by name.
3

Open the event

The event’s report expands with its headline figures and a per-category breakdown.

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What the report shows

Each event report gives you the cover image, name, city, date, and start time, then: Below that, a table breaks the event down by tier: Sales Detail opens the fuller view — see Sales detail and exports.

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Reading it well

Compare Sold against Count per category, not just overall. An event at 60% capacity might be a sold-out VIP tier and a quiet General tier — two very different problems. One says raise VIP allocation next time; the other says your general pricing or promotion isn’t landing. Check which tier earns. A small premium tier often out-earns a large cheap one. That’s an argument for more premium inventory, not more discounting. Watch the curve, not the number. Sales that flatten two weeks out need intervention — a promo code, an email to a past-event audience, or another promoter.

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A worked example

Say the table reads: Ticket Sold shows 150/230 and Gross shows $5,250.00. Overall you’re at 65% capacity, which sounds middling. But read per tier: VIP sold out and produced 43% of the revenue from 13% of the tickets, while General is at 60%. The lesson isn’t “sales are slow” — it’s “add VIP inventory, and push General with a promo code or an email to last event’s attendees”.

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Gross, net, and pre-fees

Three revenue figures appear across TixFix and they don’t match. That’s expected: To put numbers on the gap: on the 5,250eventabove,ifyouabsorbfees,theTixFixservicefeeis25,250 event above, if you absorb fees, the TixFix service fee is 2% + 0.49 per ticket — 105.00plus150×105.00 plus 150 × 0.49 = 178.50—andpaymentprocessingis2.9178.50 — and payment processing is 2.9% + 0.30 per order — 152.25plus,atsay130orders,152.25 plus, at say 130 orders, 39.00, so 191.25.Roughly191.25. Roughly 370 separates Gross from what settles, before any refunds. If you pass fees to attendees instead, or you’ve set a custom service fee, the arithmetic shifts accordingly — per event, you choose which side pays. Reconcile against your bank using what Stripe actually settles. See Payouts and Service and processing fees. For a step-by-step reconciliation, use Sales detail and exports.
Reporting counts sales. It doesn’t count attendance — for that, use Tickets Scanned on your dashboard, which tracks people actually through the door. The gap between sold and scanned is your no-show rate.

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Common misreadings

  • Treating Gross as take-home. Gross is before fees, before refunds, and before any promoter commission you owe. Budget from net, not gross.
  • Judging an event by total capacity. A padded General allocation makes a healthy event look weak. Set Count per tier to what you genuinely expect to sell, and the percentages become meaningful.
  • Comparing this event’s Gross to a past event’s bank deposit. One is pre-fee, the other post-fee. Compare like with like.