Skip to main content
The Overview tab of the Promoters page is where you watch a campaign while it runs. Open Promoters from the left sidebar. Watching matters because promoter problems are cheap to fix early and expensive to fix late. A promoter who never accepted the invite, an allocation sitting idle, a top seller about to hit their cap — all of it is visible on the roster days before it costs you sales, but only if you look. A check every few days is enough for most campaigns; make it daily in the final week before the event. If you haven’t set anyone up yet, start with Assign a promoter. How the pieces fit together is covered in How promoters work.

​
Filter to one event

The Showing for: control above the summary cards defaults to All events. Switch it to a single event to see just that campaign’s numbers and just the promoters working it. Filtering is the difference between a useful number and a meaningless one — commission owed across all events tells you your total liability, but commission owed on Saturday’s show tells you what to pay this week. The same applies to the roster below the cards. With All events selected, a promoter working two events sits next to one working a single show, and their figures aren’t comparable. Filter first, then read.

​
Read the summary cards

The three cards answer three different questions: are promoters moving tickets, how much money is that, and what will it cost me. None of them is a profit figure — Gross revenue is before fees, and commission is never deducted from your Stripe settlement. For what actually reaches your bank, see Payouts.

​
Read the roster

The Promoter Roster table lists each promoter with:
  • PROMOTER — their name.
  • SOLD / CAP — tickets sold against their allocation.
  • SELL-THRU — the percentage of their allocation sold.
  • COMMISSION — earned so far.
  • STATUS — Active while their deal is running, Expired once the event has passed or the deal has lapsed.
  • ACTIONS — the controls for that promoter.
An empty roster shows just the column headers — that’s what you see before anyone has been invited or accepted. SOLD / CAP and SELL-THRU say the same thing two ways: the raw count and the percentage. The percentage is the fairer comparison across promoters. Someone who sold 10 of 10 has done their job; someone who sold 10 of 100 has barely started, even though the count is identical. How to size the caps in the first place is covered in Commission and allocation.

​
What to do with what you see

  • Someone at 100% sell-through — raise their allocation before the event sells out without them. A capped promoter stops selling, and every day they sit at the cap is a day their audience buys nothing.
  • Someone at 0% a week in — they may not have accepted the invite yet. Check their status before assuming they aren’t working; chasing someone who never received the email is a different conversation from chasing someone sitting on their hands.
  • Total sold well under total allocated — you’re holding inventory back from direct sale for no return. Trim allocations.
Cross-check against your overall numbers in Sales reports. The roster tells you how the promoter campaign is doing; the sales report tells you how the event is doing. If direct sales are strong while promoter sales are flat, tightening allocations costs you nothing.

​
Settling up

When the event is done, move to the Payouts tab. See Promoter payouts. Before you settle, take one last read of the roster with the event filter applied. The COMMISSION column at that point is the per-promoter amount you’ll be paying, and an Expired status means the numbers have stopped moving. Wait for the refund window to close first — a refunded ticket is not an earned sale. Common questions about paying promoters are in the Promoters FAQ.