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Two numbers define a promoter’s deal: what they earn per sale, and how many tickets they’re allowed to sell. Both are set in step 2 of the Assign a promoter wizard.

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Commission

Commission is what the promoter earns on the tickets they sell. It accrues as they sell and shows in the COMMISSION column on your roster, then rolls into the Commission owed card as Pending payout until you settle it. Commission is tracked separately from your Stripe settlement — it is not deducted from your ticket revenue automatically. You pay it out yourself. See Promoter payouts.
Work out the commission against your net per ticket, not the headline price. After the service and processing fees, a 25ticketnetsyouaround25 ticket nets you around 23 — a commission set against $25 eats more of your margin than it looks like it will. See Service and processing fees.

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Allocation and caps

The allocation is the number of tickets a promoter may sell for the event. It’s the cap that appears as the second half of SOLD / CAP on your roster, and it feeds the of N allocated figure on the Tickets via promoters card. Allocation does two useful things:
  • It bounds your commission exposure. You know the maximum you can owe before the campaign starts.
  • It protects your direct sales. Allocating your entire capacity to promoters means paying commission on every seat, including the ones that would have sold anyway.
A promoter who reaches their cap stops selling against that event. To let them keep going, raise their allocation.

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Sell-through

SELL-THRU on the roster is the share of the allocation actually sold. It is the honest measure of whether a promoter is working:
  • High sell-through, small allocation — give them more.
  • Low sell-through, large allocation — the allocation is tied up in someone not converting. Reduce it and reallocate.

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Changing a deal

Deals can be adjusted after the invite goes out, from the promoter’s row in the roster.
Changing commission after a promoter has already sold tickets changes what they expect to be paid. Tell them before you change it — a surprise reduction is a fast way to lose a good seller.